An iWomen Podcast

Eavesdrop on My Conversation
With Jeff Casmer

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SEO/blog & Internet marketing coach, mentor, consultant and word of mouth marketing expert, Roy Montero (that's me) chats with Jeff Casmer ...

24HourWealth.com — "Top 10" Work at Home Directory

Jeff Casmer got his start with The PluginProfitSite System to become a "Top" Affiliate of this program which sets you up with multiple streams of income and has since developed his business into a "Top" 10 Work at Home Directory for people who are looking to earn money at home by starting, maintaining, and prospering in their very own Internet home based business.

We discuss Jeff's keyword phrases and I provide him with insights and techniques to help him rank well for those terms in the search engines.

I also help Jeff to understand that just because a specific keyword phrase may be searched for frequently, (e.g., several thousand times per day) doesn't necessarily make that keyword phrase a "money word" (a keyword phrase that consistently converts visitors into buyers thus producing a profit for your investment of acquiring those visitors).

The following list of bullet points will help you to quickly discover what topics we covered during our coaching session.

• What are money words?

• Are all popular keywords also "money words?"

• Learn what SEO is and what SEO isn't.

• Content is king, but king of what?

• What are the most important ranking factors that make up Google's algorithm of more than 100 ranking factors.

• What is black hat SEO?

• What is the so-called Google "sandbox effect?"

• What is the #1 SEO scam and how to avoid it?

• Where on your page is the most valuable piece of virtual real estate located?

• What are "stop words?"

• What does "majoring in the minors" mean and are you guilty of doing it?

• Learn how Google's algorithm revolutionized search engines and forever changed SEO.

• What are artificial links and what are natural links?

• What you don't know about article directories may hinder your SEO.

• Do the search engines really change their algorithms just to mess with your rankings?

• How important is your Website's hierarchy and link architecture?

• Are mini sites a valuable SEO strategy?

• Why you must implement Web 2.0 strategies as soon as possible.

Below are the various topics covered along with their timestamps so you can quickly and easily go back and listen to these areas again without having to search through the entire recording.

00:00:00 — iWomen podcast introduction by Sharon and Roy Montero.

00:01:44 — Jeff introduces himself.

00:02:54 — Jeff is attempting to understand the search engine ranking algorithm better.

00:03:04 — Jeff shares his primary keyword phrases and their current ranking positions.

00:03:17 — Jeff has just started optimizing for the term [earn money at home].

00:05:00 — Roy asks Jeff for his SEO background and understanding as well as what he's done so far to optimize his pages.

00:05:48 — Roy wants to help Jeff understand what SEO is and what SEO isn't so he asks Jeff to explain his definition of SEO and what he has done so far to optimize his pages to rank well in the search engines.

00:07:33 — Jeff has read a lot of SEO information but he isn't always able to discern what's right and what's wrong about the advice given. He does say that obviously he's had some success with the advice he's read in achieving top 10 rankings for his chosen keywords. He also mentions that those keywords aren't popular enough terms to receive the amount of daily visitors/prospects that he'd like.

00:07:56 — Jeff mentions that he is not necessarily aiming for a keyword term like [work at home] because there's just too much competition for it but he does want popular enough keywords to optimize for to drive more traffic to his pages.

00:08:26 — Roy reiterates what he just heard Jeff say about his SEO goals.

00:09:25 — Roy asks Jeff what domains he'd find in the top 10 for the term [search engines] to explain something about SEO that's very interesting. He's a hint. Is content really king and if it is, what is it king of?

00:13:30 — How many search engines are there? The answer may surprise you.

00:14:10 — The search engine referral market share that you can expect to receive on average is discussed.

00:15:40 — Do the search engines publicly post their complete algorithms?

00:16:44 — Do you believe that a large percentage or a small percentage of pages listed in the top 10 for just about every search term out there, got there by accident, or did the site owners optimize them specifically?

00:17:29 — How many searches does Google receive each day? How many of these searches are unique (AKA long tail keywords).

00:19:05 — Roy asks Jeff if he monitors his server logs to see what people are typing into the search engines to find his pages and then to click through to those pages.

00:21:00 — What factors go into an algorithm? How many factors go into Google's algorithm to rank pages? Roy asks Jeff if he can name just 5 of the more weightier ranking factors that make up Google's algorithm.

00:23:44 — What is Jeff's opinion of people who say that they are professional SEOs? Are they experts?

00:25:00 — Find out what Roy says about having Google's complete algorithm at your disposal to optimize your pages with (theoretically speaking, of course, because no one will ever be privy to it).

00:25:25 — Currently (02/14/06) there are 92 million pages returned for the keyword phrase [earn money at home] and Jeff's page is currently ranked in the top 1000 pages for that term, which means that it is well in the top 1% of all pages, right? Find out just how much of an accomplishment that really is.

00:26:27 — Roy discusses whether or not it is going to be worth the time, effort and/or money for Jeff to optimize his page for the keyword phrase [earn money at home] and whether or not he knows if that term is actually a "money word" or not.

00:27:08 — How to test for money words. (Using the right side of Google to determine if you should optimize for the left side of Google.)

00:31:39 — Roy asks Jeff if he's heard the term SEM (Search Engine Marketing)?

00:32:15 — What does Roy mean when he says, "The left side of Google and the right side of Google?"

00:33:15 — What is black hat SEO?

00:34:16 — Are the search engines in favor of and approve of professional SEOs?

00:35:24 — What is cloaking? Is cloaking black hat SEO?

00:37:30 — Where to begin your competitive keyword analysis and what factors to take into consideration.

00:39:38 — What is the so-called "Google Sandbox Effect?" Find out how Roy defines the so-called Google sandbox effect.

00:41:07 — What is Roy's #1 SEO pet peeve? What does he say is the #1 SEO scam to avoid?

00:42:32 — Who is Matt Cutts?

00:44:07 — What separates the really good SEOs from the not so good SEOs?

00:46:26 — Roy asks Jeff if he's heard that he needs lots of links? (AKA off the page optimization)

00:47:00 — What is the most valuable piece of virtual real estate on your page?

00:48:50 — What are your robotic visitors?

00:49:37 — Jeff discusses the changes he's recently made to his page to help his optimization for certain terms.

00:50:37 — An "SEO The Write Way" Announcement - Learn more about the services offered by Sharon and Roy Montero to help you optimize your pages. Also, enter our drawing for a free 6 hour one-on-one SEO and/or blog coaching session with Roy.

00:52:29 — How many words will Google display from your title element?

00:52:50 — What are "stop words?"

00:55:55 — Can a page be found in the SERP (Search Engine Results Pages) for a term like [earn money at home] even if none of those words are actually found on the page?

00:57:18 — What does Roy mean by "majoring in the minors?" Many people don't take into consideration the most weighted factors of all the factors used within the search engine algorithm. Many people focus the majority of their time, effort and/or money on the minor issues and factors of the SEO puzzle, thereby, spinning their wheels, so to speak. Lots and lots of "busy work" is going on but very little "productive work" is being realized with their so-called optimization activities.

00:58:55 — What is more important than optimizing your "on the page" ranking factors?

01:00:14 — What was rampant before Google came on the scene? What did Google incorporate into their algorithm that no other search engine was doing at the time and why do you need to know?

01:01:28 — What you need to know about links. You need to know the difference between an artificial link versus a natural link.

01:02:50 — Are article directories (AKA article banks) worth your while to add your article(s) to? What you need to know about article directories and what you don't know may not help you, and worse than that, it may even hurt you.

01:05:08 — You must do a competitive analysis before optimizing your page(s).

01:07:00 — What if you were a search engine engineer and putting together the algorithm, would you put "these filters" in place?

01:08:50 — What's a cat and mouse game? Find out why the search engines really change or update their algorithms? As a black hat SEO should you be worried about these changes or not?

01:11:01 — Jeff asks what he needs to do about optimizing his page for the keyword phrase, [work from home internet business], which is currently ranked from #90 to #100 on Google but he can't get the page ranked any higher.

01:20:34 — What is a subdirectory? What is a subdomain? Find out what you need to know about your Website's hierarchy and link architecture.

01:22:22 — What are mini sites? What does Roy have to say about mini sites as an SEO strategy.

01:25:07 — Roy asks Jeff if he has a blog.

01:26:48 — Roy offers Jeff more time on the phone with him to answer his follow up questions.

01:27:50 — Roy mentions that Jeff could place this audio coaching session on his site for unique and valuable content for his visitors.

01:28:28 — Roy asks Jeff for feedback about their public forum posts. Jeff is impressed with the advice given in that they are detailed explanations. He says the replies are not just short quick answers with no substance but they are beneficial answers that help people take SEO to the next step.

01:30:40 — What has been Sharon and Roy's strategy for their business right from the start back in 1996? What is one of the most foundational and fundamental principles of business and marketing?

01:32:22 — Roy asks Jeff for his feedback. He wants to know if he met Jeff's expectations or not in answering his SEO questions during this free coaching session?

01:32:38 — Jeff says that quite honestly Roy answered all of his questions and did so in a way that he was able to follow Roy's train of thought. He mentions that Roy asked a lot of questions to help him to be on the same page with Roy. That made the answers that much more useful for Jeff.

01:33:21 — Jeff said, "My expectations were absolutely met as well as exceeded." He goes on to say, "I was absolutely able to pick up some great techniques and strategies to improve my SEO."

01:33:48 — Find out why Roy loves to give out and to share some of his best SEO advice and strategies with people during his free coaching sessions.

01:35:36 — Roy asks Jeff why he beliefs that more people don't take advantage of the free one hour coaching call that he offers.

01:36:08 — A one hour of free consultation about search engine optimization is nothing that Jeff has ever seen offered before by any other SEO company other than ours. He's also seen our offer in our forum signature file for months now but was hesitant to call us for fear that it was going to be an hour long sales pitch to extract money from him rather than and hour of really good content and advice being shared.

01:37:17 — Jeff says that he is not the most outgoing and boisterous person in the world and that he is somewhat quiet and reserved and says that Roy made him feel very comfortable and then just preceded to answer his questions (without any sales pitches at all).

01:38:05 — Roy explains that by given out the good stuff about SEO and not the fluff about SEO, word of mouth referrals are bound to happen eventually and that is another reason why it is so important for any business owner to give out some of their best advice for free.

01:38:08 — Roy mentions their newest tag line ... "We won't give you any SEO fluff, we'll just give you all the good stuff."

01:38:25 — Find out what Roy says about his Rolodex and networking.

01:39:16 — Jeff and Roy give out their contact information.

01:41:43 — Closing words by Roy about how you can take advantage of all that Web 2.0 has to offer. Also find out how you can easily increase your search engine visibility when you incorporate just a few good Web 2.0 strategies that your competition may not even be aware of yet.

Jeff Casmer Hi Sharon and Roy, I want to thank you guys for a great experience during our SEO coaching phone call. I was very skeptical which is why it took me several weeks to actually go through the idea of speaking to you. I figured it would be the old "sales pitch" type of call and that you wouldn't give me any actual "substance" about my Website and what I needed to do to improve my rankings. Boy, was I wrong! I found our conversation insightful, informative, and educational with real practical tips on optimizing my Website. Not only did you answer all of my questions but the call was to last 1 hour and it lasted almost 2 hours with NO sales pitch. I want to thank you for "giving" me that opportunity. I would recommend you to anyone. Keep up the great work! Jeff Casmer "Top 10" Work at Home Directory http://www.24hourwealth.com/

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